Cloud Computing and Data Security

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Cloud computing is changing the way IT is delivered to businesses and how businesses can now leverage the technologies to be very nimble and agile, yet large. Cloud is a technology that maintains data and applications by making use of the internet and central remote servers. Cloud computing enables users to run their necessary applications without actually installing the software or hardware. The consumers can access their necessary files at any remote computer having internet access. This technology is handy as it facilitates efficient computing by a central storage, memory, process and bandwidth.

Cloud computing can be broken down into three components:

• “Application”

• “Storage”

• “Connectivity.”

Each segment serves a different purpose and offers different products for businesses and individuals around the world.

Cloud computing has two primary deployment models. They are:

• Community cloud – In this concept of Cloud, several organizations from a specific community with common concerns share infrastructure between themselves. They could be managed either internally or by a third-party and the hosting could be internal or external. The costs have are distributed among fewer users.

• Public cloud – This concept of Cloud is established when several organizations having similar requirements and seeking to share infrastructure are concerned. This definitely is more viable in terms of monetary benefit, as the resources (storage, workstations) utilized and shared in the community are used by a huge number of consumers.

The advantages of Cloud Computing offering in IT services include the following:

1. Transformation into on demand IT-as-a-service

2. Greater business agility, on-demand provisioning

3. Self-provisioning & deployment of applications

4. Significant savings in total cost of operations through right sizing and operational efficiency

5. Dynamic capacity on demand to reduce time to market

6. Strategically align the business on long-term opportunities while optimizing on operations

The transition to Cloud however, is accompanied by a number of data security issues that need to be looked into. Most organizations use relational databases to store the most sensitive data, hence the need of data security while moving to Cloud becomes all the more important and imperative. So, as the consumers work on migrating applications to Cloud, they need to be careful about three main attributes involving data security.

1. User access privileges: Any sensitive data that is processed outside the enterprise is prone to an elemental risk. As the services are outsourced, they kind of discount the physical, logical and personnel regulations which the IT departments could exercise over the in-house programs.

2. Server Elasticity: One of the key perks of Cloud computing is flexibility. So, keeping apart the fact about users having knowledge of the exact location of where their data is hosted, the servers hosting the concerned data can be provisioned and de-provisioned regularly to mirror the current requirement capacity. This evolving topology can be a challenge for the technologies banked on today and could be very hard for the management to constantly update configurations fitting to every such change.

3. Regulatory Compliance: Data integrity and data security are but the ultimate responsibilities of the organizations even if it is held by a service provider. The whole system of educating the auditors, demonstrating that their data is safe and secure even when there is no physical control over systems, is challenging. They need to provide them with the quintessential visibility into all activity.

Controlling access and monitoring of cloud administrators is a cutting point to make sure that sensitive data is secure. While the users may want to maintain background checks of their own privileged users and may also enforce significant physical monitoring, even if this be done by their cloud provider – it is a process which is not their own. Therefore that would mean compromising some element of power or control. These individuals may have almost unlimited access to the infrastructure, something they require in order to maintain and check the performance and availability of the cloud resources for all customers.

The Uses of 3D Interior Rendering

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3D interior rendering is a fairly new concept and it has been growing in popularity even since it was invented. This impressive and precise method of portraying elements of the interior space has become the number one thing to have or order. Subsequently, experts in the field are beginning to feel overwhelmed by the large quantity of requests they receive from clients and interested businesses. But who is this concept really addressed to? And who can benefit from the modern day technology of 3D architectural rendering? These questions and many more will be answered in the following article that intends to shed some light on this fancy sounding technique which is becoming increasingly popular nowadays, so keep reading and you will understand exactly how it can be used.

First of all, 3D rendering may sound like a complicated and expensive technology but it is actually a great solution for persons or business owners who want to approach a different perspective on the visual materials they use. With 3D rendering and an experienced artist in the graphic field, anyone can obtain a scale version of the furniture items, objects, decorations and even entire interior of a house. Consider it as a layout of the building only in a far more expressive and detailed manner. Although models have existed for many years, there is no current procedure on the market that can provide a better result than 3D design rendering. This can be used at a small scale, by persons that need to show or display the interiors of a house or office building. On the larger scale, tens or hundreds of three dimensional models which are identical can be made and sent across to a chain of furniture stores or architectural design companies that want to give customers a glimpse of what the final result will incorporate.

In addition to being used by the companies that want to showcase their items or interior decorations, this system proves to be extremely useful for clients as well because it enables them to see the future appearance of their home in a far more detailed manner. Not to mention the fact that changes are easy to make and thus, the number of options increases at a never before seen rates. There is simply no better way to make a choice than by seeing in advance how the final result will look like, especially if that representation is as realistic and close to the final outcome as a 3-dimensional representation can be.

All in all, the uses of 3D interior rendering are as vast as the number of persons that request them more and more frequently these days. From individuals and couples looking for a great way to get inside the mind of their interior designer to companies and businesses planning to build large scale architectural plans and real estate firms counting on this new and visual impacting method to help them sell more homes, there are uses for this system which can appeal to absolutely anyone! The only thing that you need to do is find a professional three dimensional artist working in the field or an experienced company that does this sort of representations and hire them as soon as possible. The changes brought to your life or business will definitely be significant!

THe Difference Between Digital Marketing and Social Media Marketing

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It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.